By OnTheGoFlix · Updated
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A booking and a playback record mean different things
A booking describes the agreed inventory and campaign window. Scheduling tells a screen what it is expected to play. A playback record reports an event from the delivery system. Compare the reports with the confirmed campaign window instead of treating a schedule as proof that every planned play happened.
In the OnTheGoFlix advertiser portal, review the campaign and location-level delivery information available for your booking. Reporting coverage can depend on the channel and integration. Ask the team to explain any field or gap that affects your assessment.
Review the report in a consistent order
- Check the campaign, creative, and selected locations against your confirmed brief.
- Check the reporting dates and time zone before comparing daily totals.
- Review recorded playback and the reporting period for each location.
- Ask about missing periods, delayed reporting, or differences from the planned delivery.
- Keep the final delivery report with your campaign brief and measurement notes.
Plays are not people
A screen may replay an ad throughout the day. One person may pass it repeatedly, several people may be nearby during one play, or nobody may look at it. Playback counts therefore cannot be converted into measured viewers by assuming one person per play.
Footfall describes visits or a planning assumption about visits. Estimated impressions depend on a model. When reviewing either, ask for the definition and assumptions, and keep these figures separate from recorded plays and unique audience reach.
Measure the customer action separately
Use a campaign-specific destination or offer code when you need to measure visits, enquiries, or redemptions. Decide this before the creative is submitted. Compare those outcomes with delivery reporting while accounting for other activity that may also have influenced the customer.
