By OnTheGoFlix · Updated
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Start with the environment your customer visits
A hostel shared space and a neighborhood retail store serve different visits. A traveler may return to a shared space during a stay; a retail customer may make a short visit to buy something. Choose your message and call to action for that context, rather than assuming every installed screen reaches the same audience.
Our public location directory lists installed, active venues. The network currently includes Bengaluru and Goa. National advertisers can plan campaigns with us, but a national enquiry does not imply that screens are available in every Indian city.
How an OnTheGoFlix campaign is planned
- Choose the venues that fit your audience and campaign objective.
- Prepare a poster or video for the selected screen format.
- Choose campaign dates and creative duration, then review pricing and availability in the advertiser portal or with our team.
- Complete creative review and booking confirmation before treating a placement as reserved.
- Review campaign delivery reports after launch.
Understand the three different numbers
Installed screens describe the network. Available ad slots describe what can be booked for a particular campaign. Recorded plays describe playback events reported during delivery. None of these numbers, on its own, measures how many individual people saw or acted on an advertisement.
Audience and footfall estimates can support planning when their assumptions are stated. Assess QR visits, enquiries, or redemptions using your campaign's own measurement method; do not treat estimated exposure as guaranteed sales.
Choose the right channel
In-Venue is the current route for planning campaigns on installed screens. In-Ride auto-rickshaw advertising is in rollout and has a separate waitlist. An In-Ride planning estimate is not confirmation that a fleet is available for your dates.
