By OnTheGoFlix · Updated
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Write a brief before selecting screens
- Objective: awareness, a local offer, a product launch, an app action, or an event enquiry.
- Audience: the people you want to reach and the places they are likely to visit.
- City: where the offer can actually be used or the product purchased.
- Timing: the campaign dates and any offer expiry date.
- Measurement: the QR destination, tracked link, enquiry source, or redemption method you will use.
Compare venue context, not just screen counts
For a Bengaluru campaign, the directory can help you compare hostel shared spaces and neighborhood retail locations. For Goa, review the listed Panaji and Vagator hostel venues individually. These listings represent individual locations rather than coverage of every neighborhood.
Look at the venue photographs and address. Consider whether your message makes sense during that visit and whether the next step is realistic. A QR code needs to be readable from the viewing position, while a time-limited local offer needs a relevant destination nearby.
Confirm what is available for your creative
An active, installed venue can still have limited ad-loop capacity. Availability depends on the creative duration, campaign dates, and the inventory checked during booking. Shortlisting a venue or using the estimator does not reserve capacity.
Start with the most relevant locations and compare the resulting estimate with your budget. If the public estimator cannot price a venue, ask for a quote instead of substituting a generic rate.
Send a brief the team can act on
Include your preferred cities or venues, campaign objective, approximate budget, dates, and whether your creative is ready. For cities beyond the currently listed network, ask about availability explicitly. The team can confirm what can be delivered before a campaign is committed.
